Top 5 Beauty Retail Apps in South Africa Q3 2023 Performance

During the third quarter of 2023, the top 5 beauty retail apps in South Africa showcased varied performance metrics across downloads, revenue, and active users. Here’s a detailed look at how each app fared:

Nu Skin Vera had a steady flow of weekly downloads, ranging from 171 to 315, with a notable increase towards the end of September, peaking at 307. However, there was no recorded revenue during this period.

VILLA FRAGRANCES experienced fluctuations in weekly downloads, starting strong at 241 and reaching a peak of 322 in late July before declining to 76 by the end of September.

Lush Fresh Handmade Cosmetics saw an initial download count of 138, with a peak of 200 in the last week of September. Active users mirrored this trend, starting at 116 and rising to 164 by the end of the quarter.

Think Dirty had a varied revenue stream, starting at $97 in late June, dipping mid-quarter, and then peaking at $152 in the final week of September. Downloads saw a significant rise from 36 in late June to 477 by the end of the quarter. Active users also showed an upward trend, growing from 828 to 1.3K.

Korean Skincare EU started with modest downloads of 18, which surged to 330 by the end of September. Active users followed a similar pattern, increasing from 106 to 421 over the quarter.

These insights come from Sensor Tower, where you can find more detailed analytics and trends in the app market.